Fits.me Wins European Startup Prize

A virtual fitting room Fits.me, initiated in cooperation with UT researchers, won the startup prize at Plugg - read the story by TechCrunch.

"Fits.me, a virtual fitting room for internet clothing retailers based on robots (yes really) has won the European startup competition in Brussels, Plugg," says the story by TechCrunch. "It’s actually even cooler than it sounds. By creating robotic shape-shifting manakins and testing how people reacted by seeing clothes on the robot with their dimensions, sales actually went up."

Full story: http://eu.techcrunch.com/2010/03/11/fits-me-wins-startup-prize-at-plugg/

Mehis Tuisk
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