Students from the Michigan Technological University advise Estonian enterprises
Students from the Michigan Technological University are staying in Estonia until June 20 in the framework of the social science programme of the International Summer University of the University of Tartu. The students visit various enterprises and advise them on issues related to internationalisation.
The Michigan Technological University programme “Estonia: Modern Communication Practices in Europe” gives an overview of the European Union as well as the society, technological development and entrepreneurship of Estonia. The students partake in solving practical tasks and counsel Estonian enterprises in connection with internationalisation.
The students participating in the programme are mainly students of communication at the Technological University interested in how people communicate with each other in Europe, in Estonian society and organisations, and the different ways of communication, especially considering the role of IT in our society. “Under the programme, students have by now visited the tourist enterprise Like A Local Guide, Enterprise Estonia, the information technology enterprises Microsoft Estonia, Skype Eesti and Fraktal,” says Mart Susi, Chief Specialist of the Tartu International Summer University, about the enterprises involved in the project. He adds: “The students also looked in on the work of the local newspapers Äripäev and Eesti Ekspress.”
The students of the Michigan Technological University advised the employees of Like A Local Guide on how to design the strategy of entering the US market: they analysed product development and made specific proposals in connection with the enterprise’s strategy. “Apart from that, the students participated in a presentation skills seminar by Tõnu Lehtsaar and listened to a presentation by Professor Margit Sutrop on bioethics on the example of Estonia’s experiences,” Susi recounts. “Within the programme, the students are also welcome to the Estonian Gene Bank for a seminar on science communication and continued consultations with enterprises.”