Renowned media scholar John Hartley, currently Professor of Cultural Science at Curtin University, Australia, has applied semiotic tools in media studies since his first, celebrated book “Reading Televsion” written together with John Fiske in 1978. Hartley has published over twenty books about communication, journalism, media and cultural studies. Lotman’s ideas on culture as semiotiv system have played important part in his approach to media, cultural industries and innovation.
JURI LOTMAN LECTURES is a series dedicated to his memory. The series calls for continuous dialogical inception of new ideas by inviting the scholars who are already in dialogue with Lotman’s legacy to elaborate their ideas in dialogue with those who value the semiotic tradition of Tartu-Moscow School.