In recognition of Professor Helge Löbler’s remarkable contribution to the internationalisation of the Faculty of Economics and Business Administration and to the shaping of the new generation of economists after Estonia regained its independence, the University of Tartu has conferred on him the degree of the Honorary Doctor of Economics.
Helge Löbler is Professor of Marketing and Management and Director of the Institute for Service and Relationship Management at the University of Leipzig. He studied economics and cybernetics at the universities of Bonn and Stuttgart and received a PhD in economics (summa cum laude) from the University of Bonn in 1987. In 1994, he habilitated in business administration at the University of Mannheim and began his professorship in business management at Leipzig University with a special focus on marketing.
He has received various awards for his scholarly articles, including the award of the 12th International Colloquium in Relationship Marketing. Professor Löbler has taught at many universities, such as the University of Houston, Georgetown University, American University, Washington D. C. and the University of Maryland in the USA, the Beijing Institute of Technology and the China University of Mining and Technology in China, and at the University of Tartu in Estonia. Together with his colleagues he has created several hands-on programmes, such as SMILE for students and the SEPT research and training programme and network for small and medium-sized businesses.
Professor Löbler’s main research area is social constructionism and its impact on communication and services. He is a member of the Taos Institute, created in the 1990s, through which he and his colleagues strive to realise and promote the ideas of social constructionism. He has published more than 60 scientific publications, including in journals such as Marketing Theory, Journal of Service Management, Journal of Services Marketing and Journal of Business Marketing Management, as well as book chapters in Springer, SAGE, Taylor & Francis and others.
Professor Löbler holds various honorary positions: he is a member of the Bonn Business Management Association, the German Academic Association for Business Research and its Marketing section, the German Association of University Professors and Lecturers, and a founding member of the Board of Trustees of AIESEC in Leipzig.
He started regular cooperation with the University of Tartu Faculty of Economics and Business Administration in 1990. He has given several lectures and participated in economic policy conferences and started a business game between Leipzig University and Estonian students. It was a very innovative form of teaching at the time and highly inspiring for our students. He was one of the authors of the idea of establishing the PhD summer school and the first foreign guest at the opening event of the summer school in 1998. Since then he has frequently participated in the doctoral school.
Professor Löbler has also been a very good host for lecturers of the University of Tartu when they have taken the opportunity to spend their free semester at Leipzig University. He has spoken at a number of events at the School of Economics and Business Administration, most recently at our 80th anniversary conference in 2018.