Intensive course "Commercial applications of semiotics" in the Department of Semiotics by well known commercial semioticians Malcolm Evans and Chris Arning
Everybody is welcome to join an intensive course where world leading commercial semioticans Malcolm Evans and Chris Arning will introduce how to use semiotics models in marketing research and apply semiotics methodology in the field of branding analysis.
Former advanced knowledge about semiotic concepts is not required and students from all departments are very welcome.
The structure of these lectures is as follows:
1. The world of brands, a highly semiotic environment
2. Where semiotics intervenes in brand development
3. Case studies showing different semiotic applications
4. Working with semiotics and other methodologies
5. Some possible futures for commercial semiotics
All courses will take place in the main building of the university (Ülikooli 18), in room 232.
Thursday 13.11, lecture/workshop by Malcolm Evansi, 14.15-17.45
Tuesday 18.11, lecture/workshop by Chris Arning, 14.15-18.00
Wednesday 19.11, lecture/workshop by Chris Arning, 14.15-18.00
Thursday 20.11, lecture/workshop by Chris Arning, 14.15-16.00
Everybody is welcome to attend!
Read more about Chris Arning: www.creativesemiotics.co.uk/ (About)
For students the course is opened for registration in SIS, it is called “FLSE.00.162 Applied Semiotics and Professional Practice”. Students can achieve 3ECTS by passing it.
Semiotics is also applied as a methodology by other companies, such as Semiotic Solutions, Semiovox, Brand Curator, The Semiotic Alliance, jt.
For more detailed information, please contact Mari-Liis Madisson ml.madisson [ät] gmail.com.