University of Tartu basketball team’s new name sponsor will be Eesti Meedia
The leading media group in the Baltic countries Eesti Meedia will sign a 5-year cooperation agreement with the University of Tartu Academic Sports Club to become the new name sponsor of the university’s basketball team. Saku Brewery will continue to be a major sponsor of the team.
Tartu Ülikool/Rock will continue under this name until the end of this season and will play with a new name as of the 2016/2017 season, based on the agreement with the name sponsor. Currently there are talks to use the name of Postimees, the leading daily newspaper of Estonia, in the name of the UT basketball team.
UT Rector Professor Volli Kalm looks at the changes hopefully because the addition of a new name sponsor and other potential sponsors gives the university’s team a feeling of security and enables to set new athletic goals.
Meanwhile, the City of Tartu is preparing a new contract for supporting basketball in the coming years so that the university town would also stand out as a successful basketball town internationally.